10 Best Squarespace Features Every New Business Needs 2026

Are you searching for the ultimate tool to boost your new business's online presence? Look no further than Squarespace Email Campaigns! This innovative feature by Squarespace has secured the highest score of 9.9 on our list, leaving competitors far behind. With built-in email campaign tools, you can effortlessly create, send, and manage marketing emails directly from your Squarespace dashboard. Say goodbye to the hassle of using multiple platforms - Squarespace streamlines the process, saving you time and energy. Elevate your marketing strategy with Squarespace Email Campaigns and watch your business thrive in the digital world.

By Josef Dean

Fact Checked

Updated on June 17, 2026 8:39 PM

Best Seller

9.8

Abandoned Cart Recovery

Abandoned Cart Recovery Tools: Automatically reconnect with shoppers who leave items in their cart before completing checkout.
Automated Reminder Emails: Send timely follow-up emails that encourage customers to return and finish their purchase.
Recover Lost Sales Opportunities: Reduce cart abandonment by reminding shoppers about saved products and pending orders.
Built-In Customer Insights: Track abandoned carts and identify checkout drop-off trends to improve the buying experience.
Flexible Promotion Support: Combine recovery emails with discounts or special offers to help increase completed purchases.

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9.7

Gift Cards

Sell Digital Gift Cards Online: Let customers purchase and send digital gift cards directly from your website for convenient gifting.
Flexible Gift Card Amounts: Offer fixed denominations or allow shoppers to choose custom gift card values.
Seamless Checkout Redemption: Enable customers to apply gift cards easily during checkout alongside standard payment methods.
Custom Branded Gift Card Design: Match gift card visuals with your website branding for a more polished shopping experience.
Built-In Gift Card Tracking: Monitor sales, redemptions, and remaining balances through Squarespace’s ecommerce analytics tools.

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9.3

Customer Accounts

Personalized Customer Accounts: Let shoppers create accounts for a faster, more convenient shopping experience on your site.
Easy Access to Order History: Customers can review past purchases, track orders, and view receipts anytime from their account dashboard.
Saved Checkout Information: Securely store shipping and payment details to speed up future purchases and reduce checkout friction.
Membership & Exclusive Access Support: Connect customer accounts with memberships, subscriptions, or gated content for added functionality.
Customer Activity Insights: Track repeat purchases, shopping behavior, and loyalty trends through built-in analytics tools.

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9.1

Inventory Management

Real-Time Inventory Tracking: Monitor stock levels automatically as products are purchased to keep inventory accurate and updated.
Low-Stock Alerts & Notifications: Receive alerts when inventory runs low to help avoid overselling and product shortages.
Bulk Product Editing Tools: Update prices, stock quantities, categories, and product details across multiple listings more efficiently.
Variant & SKU Management: Organize product options like sizes, colors, and styles with unique SKUs for easier catalog control.
Integrated Inventory Analytics: Track best-selling products, inventory movement, and restocking trends to support smarter business decisions.

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8.7

Product Variants

Flexible Product Variant Options: Offer multiple choices like size, color, material, or style under one streamlined product listing.
Individual SKU Management: Assign unique SKUs to each variant for more accurate inventory tracking and organization.
Custom Variant Pricing: Set different prices for specific options, making it easier to manage premium sizes or upgraded versions.
Separate Inventory Tracking: Monitor stock levels for every variant individually to help prevent overselling and stock issues.
Variant-Specific Product Images: Display matching images for each selection so customers can clearly see the exact product option they choose.

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8.3

Discount Codes

Custom Discount Code Creation: Launch percentage-based or fixed-amount promotions tailored to your sales strategy.
Free Shipping Promotions: Encourage more purchases with discount codes that unlock free shipping at checkout.
Flexible Discount Controls: Apply offers to specific products, categories, or entire orders with optional minimum purchase requirements.
Scheduled & Limited-Time Campaigns: Set expiration dates and usage limits for seasonal sales, flash deals, or exclusive promotions.
Built-In Promotion Analytics: Track redemption rates and campaign performance to measure the impact of your discount offers.

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8.1

Integrated Checkout

Seamless Integrated Checkout: Keep customers on your website with a smooth checkout experience that maintains consistent branding from cart to payment.
Multiple Payment Options: Accept payments through Stripe, PayPal, Apple Pay, and major credit cards for added customer flexibility.
Secure & Protected Transactions: Process payments confidently with built-in SSL encryption and PCI-compliant security standards.
Mobile-Optimized Shopping Experience: Deliver a fast and responsive checkout flow across desktop, tablet, and mobile devices.
Built-In Conversion Tools: Support discount codes, gift cards, customer accounts, and checkout analytics to improve sales performance.

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7.4

Mobile-Optimized Templates

Fully Mobile-Optimized Templates: Deliver a seamless browsing experience across desktop, tablet, and smartphone devices automatically.
Responsive Website Design: Templates adjust layouts, images, and content dynamically to fit different screen sizes without extra setup.
Touch-Friendly Navigation: Improve mobile usability with optimized menus, buttons, and forms designed for smooth smartphone interaction.
Fast Mobile Performance: Keep pages loading quickly on mobile networks to support better engagement and lower bounce rates.
Mobile-Ready Ecommerce Experience: Ensure product pages, shopping carts, and checkout flows work smoothly for customers shopping on any device.

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7.2

SEO Tools

Built-In Squarespace SEO Tools: Optimize your website with integrated features designed to improve visibility and search performance.
Custom Meta Titles & Descriptions: Edit SEO titles and descriptions for pages, blogs, and products to improve search click-through rates.
Automatic Technical SEO Support: Benefit from clean HTML markup, structured data, XML sitemaps, and free SSL security for better indexing.
Google Search Console Integration: Connect directly with Google to track keywords, monitor visibility, and understand how visitors find your site.
Mobile-Friendly SEO Optimization: Use responsive templates and AI-powered SEO guidance to improve rankings across desktop and mobile search results.

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7.1

Squarespace Email Campaigns

Built-In Email Campaign Tools: Create, send, and manage marketing emails directly from your Squarespace dashboard.
Drag-and-Drop Email Design: Build branded emails easily using customizable layouts, images, product blocks, and mobile-friendly templates.
Subscriber Management & Segmentation: Collect contacts through signup forms and organize audiences for more targeted campaigns.
Automated Marketing Campaigns: Set up welcome emails, product announcements, and abandoned cart reminders to keep customers engaged.
Performance Tracking & Ecommerce Integration: Monitor opens, clicks, and conversions while promoting products directly from your online store.