Sun, Stories, and Sites: Build Your Summer Travel Blog

There’s something special about summer—long days, new places, and stories waiting to be told. If you're ready to start documenting your adventures, creating a travel blog is one of the most personal and rewarding ways to share your journey with the world. Whether you’re heading abroad or exploring your own backyard, a blog can turn fleeting moments into lasting memories.

To help you get started, the best blog templates Squarespace offers are designed to be beautiful, mobile-friendly, and easy to use—so you can focus on the experience, not the tech. From photo-heavy layouts to story-driven formats, the best Squarespace blogs capture everything from weekend road trips to months-long getaways with clarity and style.

From Miles to Memories: Start a Travel Blog in 8 Steps

Step 1: Carve Your Corner of the Map

Before you publish your first post, defining your niche is one of the most important steps in building a meaningful and lasting travel blog. Your niche helps you stand out in a crowded space, connect with the right audience, and shape the stories you'll tell. Instead of trying to appeal to everyone, a clear niche allows you to focus on what you genuinely care about—budget travel, luxury getaways, solo adventures, or cultural deep-dives.

In 2025, trending travel blog niches include eco-conscious travel, digital nomad lifestyle, food-focused itineraries, road trip diaries, and local city explorations. Travelers are also leaning into slow travel and wellness retreats, seeking experiences that go beyond the typical tourist checklist. Once you've found your angle, the best Squarespace blogs make bringing that niche to life easy with customizable designs and content layouts tailored to your voice.

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Step 2: Choose Your Storytelling Style

After defining your niche, the next step is deciding what types of content you'll share to bring your travel blog to life. Will your posts focus on personal travel diaries, destination guides, travel tips, food discoveries, or visual photo essays? You might also want to incorporate vlogs, interviews with locals, or curated lists like “Top 5 Cafés in Lisbon.” Choosing a mix that fits your voice and audience keeps your blog engaging and fresh.

With built-in features like blog pages, video embedding, photo galleries, and flexible layout blocks, Squarespace allows you to present your content exactly how you envision it. Whether you're uploading a daily photo journal or a long-form story, the best blog templates Squarespace offers are designed to showcase multiple content types seamlessly—so you can focus on storytelling while your site stays polished and easy to navigate.

Step 3: Name Your Adventure

Your blog name is the first impression visitors will have—and the foundation of your brand. It should be memorable, meaningful, and hint at your content. A strong name reflects your travel style, niche, or even a bit of your personality. Think of it as your digital passport—it should stand out and be easy to remember.

Need inspiration? Here are some blog name ideas to spark creativity:

• Wanderlogue

• Tales & Terminals

• Roam Boldly

• The Packed Journal

• Latitude & Letters

• Via the Viewfinder

• Miles from Usual

Once you’ve chosen a name, Squarespace lets you check domain availability on the platform, helping you quickly secure a matching URL. Plus, many of the Squarespace best blog templates are designed with customizable headers and site titles, so your name becomes a central, visual part of your brand.

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Step 4: Claim Your Corner of the Internet

With your blog name in place, it’s time to make it official by securing a domain and hosting it on the web. Your domain is your blog’s address—short, clear, and easy to share. A custom domain (like roamboldly.com instead of roamboldly.squarespace.com) adds professionalism and makes your site easier for readers to find and remember.

Squarespace simplifies this step by offering domain registration and hosting in one place. You can search for available domain names directly on the platform and get a free custom domain with most annual plans. Plus, you don’t need to worry about connecting separate services or dealing with technical setups. Everything is already integrated into the best blog templates Squarespace provides, so you can focus on building your blog, not troubleshooting it.

Step 5: Pick the Perfect Platform

Choosing the right blogging platform is one of the most important decisions you'll make—it’s where your stories will live and how your audience will experience them. You need a platform that’s easy to use, visually stunning, and flexible enough to grow with your content.

That’s where Squarespace shines. It’s a powerful all-in-one platform designed for creators who want both style and simplicity. With built-in blogging tools, responsive design, and customizable layouts, Squarespace makes publishing everything from photo essays to travel tips easy. It also includes integrated SEO settings, email marketing tools, and social media sharing to help more readers discover your blog. If you’ve ever wondered, can you blog on Squarespace—the answer is yes, and you can do it beautifully.

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Step 6: Make It Yours

Now that your travel blog is live, it’s time to shape it into something truly your own. Customization is where your personality meets design, which turns a basic blog into an engaging, memorable space for your readers. From your layout and color palette to fonts and imagery, these choices should reflect your content's tone and travel style.

Squarespace makes customization effortless with its intuitive design panel and drag-and-drop editor. You can start with one of Squarespace's best blog templates and adjust every element to suit your vision. Here are a few tips to help you get started:

• Choose a Color Scheme That Reflects Your Brand: Use colors that align with your travel tone—earthy tones for nature lovers, pastels for dreamy escapes, or bold hues for urban adventures. Stick to 2–3 main colors to keep it cohesive.

• Use Custom Fonts Wisely: Squarespace offers beautiful font pairings. To maintain clarity and style, use a bold font for headings and a readable serif or sans-serif for body text.

• Design a Clear Navigation Menu: Make it easy for readers to find your blog posts, about page, contact info, and any categories or destinations you cover.

• Add a Personalized Logo or Site Title: Whether it’s a logo or your name in a signature font, this gives your blog a polished and professional touch.

• Use Visual Blocks Creatively: Add full-width banners, quote blocks, and photo grids to break up text and add rhythm to your pages.

• Keep It Consistent: Use consistent spacing, image styles, and post layouts to give your blog a unified, intentional look.

With Squarespace, every detail is customizable without needing to touch code, making it perfect for creatives who want total control over their blog’s appearance while keeping things simple and user-friendly.

Step 7: Start Creating Your Content

Now comes the heart of your travel blog—your content. This is where you share your stories, insights, photos, and tips with the world. High-quality content helps build trust, engage your audience, and keep visitors coming back for more. The key is to balance storytelling with useful information others can relate to, learn from, or be inspired by.

Here are some helpful tips for creating great travel blog content:

• Plan Before You Post: Outline your blog topics ahead of time—think travel guides, itineraries, packing lists, food experiences, or lessons learned on the road. Planning saves time and keeps your posts consistent.

• Tell Stories with a Purpose: Share your personal experiences, but include takeaways that help your readers, like how you found a hidden spot, saved money, or connected with locals.

• Use Strong Headlines: Catchy, clear titles make your blog easier to find and more likely to be read. Try using numbers, questions, or destination names.

• Add High-Quality Visuals: Include original photos or videos to bring your travels to life. Squarespace’s blog editor lets you easily insert full-width images, galleries, or side-by-side visuals.

• Be Consistent: Develop a tone of voice that matches your personality and keep it steady across all posts. This builds a sense of familiarity with your readers.

• Optimize for Readability: Make your posts easy to scan by using short paragraphs, subheadings, bullet points, and bolded keywords.

• End with a Call-to-Action: Ask readers to leave a comment, share your post, or follow you on social media. Engagement helps your blog grow.

With tools like built-in blog scheduling, formatting options, and clean layouts, the best blog templates Squarespace provides make it easy to publish content that looks professional and reads smoothly—whether you're on the road or writing from home.

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Step 8: Turn Readers into Travel Companions

Creating a travel blog is just the beginning—growing your audience is what brings your stories to life. A loyal readership doesn’t appear overnight, but with the right approach, you can build a community of readers who connect with your adventures and return for every new post. It’s all about sharing content in the right places, engaging authentically, and using the tools available to reach a wider audience.

Squarespace makes this easier with built-in features designed to support your growth. From email campaigns and SEO tools to social sharing and detailed analytics, it helps you understand what resonates and how to reach more people. Many of the best blog templates Squarespace offers include share buttons, newsletter forms, and layout options that encourage visitors to explore more of your content.

Here are some effective tips to build your travel blog audience:

• Use Social Media Strategically: Share your posts on Instagram, Pinterest, TikTok, or Twitter. Tailor content to each platform and link back to your blog.

• Start an Email Newsletter: Offer a freebie like a travel guide or checklist. Squarespace makes it easy to create automated email campaigns that keep your readers in the loop.

• Engage with the Blogging Community: Comment on related blogs, collaborate with others, and join online travel forums to expand your reach.

• Post Consistently: A regular publishing schedule helps you stay top of mind with readers and shows search engines your blog is active.

• Optimize for Search Engines: Use Squarespace's SEO tools to write strong titles, add keywords, and update meta descriptions.

• Encourage Sharing: Add visible share buttons and include calls-to-action that invite readers to pass your content along.

• Monitor What Works: Use built-in analytics to track your traffic sources, most-read posts, and user behavior so you can refine your strategy over time.

With the right mix of content, consistency, and smart tools, your blog can grow into more than a website—it can become a digital destination.

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Write, Wander, Repeat: How to Start a Blog This Summer Using Squarespace

Start Your Blog Now

If you've been waiting for the perfect time to share your stories, this summer is it. Whether you're road-tripping through hidden gems or documenting weekend escapes, Squarespace makes it simple to build a beautiful, functional blog. Here’s your step-by-step guide to get started:

1. Choose a Website Template to Showcase Your Blog

Select one of Squarespace's best blog templates that fits your aesthetic and content style. Squarespace has a design to match whether you want something visual and bold or clean and minimal.

2. Check Available Domains or Use the Domain Name Generator

Your blog’s name is your digital identity. Use Squarespace’s domain search or Domain Name Generator to find a unique, memorable web address that fits your brand.

3. Add a Blog Page and Customize the Layout

Once your template is set, add a Blog Page. Use Squarespace’s design tools to choose how your posts will be displayed—grid, list, featured image, or a mix. Personalize fonts, colors, and structure to reflect your tone and travel style.

4. Create, Publish, and Manage Content with Ease

Write posts, upload photos, and embed videos using built-in blog and image editing tools. The user-friendly interface lets you focus on your storytelling instead of backend issues.

5. Market Your Blog with Built-In Tools

Grow your audience using Squarespace’s integrated marketing suite—email campaigns, SEO settings, and social sharing tools are all included. The best Squarespace blogs use these features to attract and keep readers returning.

6. Monetize with a Paywall or Member Access

Turn your blog into more than a passion project by adding a paywall for premium content. You can charge for exclusive travel tips, destination guides, or personal newsletters—all managed through your site.

With these steps, you’ll have a summer-ready blog that’s stylish, functional, and uniquely yours. Squarespace gives you everything you need to launch and grow your blog—all in one place.

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