CVS ExtraCare Unlocks Bigger Savings
By Rachel Jerris
Health & Personal CareJanuary doesn’t ease up on spending. Essentials still need restocking, routines snap back into place, and every trip to the store adds up fast. That’s exactly why CVS ExtraCare matters right now. It turns everyday CVS runs into smarter buys, with member-only pricing and rewards that keep working long after January ends. This month, it gets even better. CVS is launching Extra Extra Big Deals, a limited-time event where only ExtraCare members can unlock deeper discounts on select must-haves. Free to sign up and ready to use right away, it’s an easy win for shoppers who like their savings upfront and their budgets under control.
What Is CVS ExtraCare? A Free Membership With Real Rewards
CVS ExtraCare is CVS Pharmacy’s long-running, no-fee loyalty program designed to help shoppers save money on everyday essentials, health items, and household needs. It’s completely free to join, and all you need is a phone number or email address to get started. Once enrolled, members automatically earn 2% back in ExtraBucks Rewards on most purchases and receive personalized coupons and weekly deals tailored to their shopping habits.
ExtraCare is one of the most widely used retail loyalty programs in the country. CVS reported about 74 million members in early 2024, showing how many shoppers rely on it to stretch their budgets and score consistent savings on everything from shampoo and snacks to prescriptions. With so many people already benefiting, ExtraCare has become a go-to tool for lowering everyday costs.
Extra Extra Big Deals: CVS ExtraCare’s Biggest January Event
January brings one of CVS’s strongest savings moments with the Extra Extra Big Deals event. This limited-time promotion unlocks deeper discounts across beauty, wellness, snacks, and everyday essentials, but access is reserved exclusively for CVS ExtraCare members. From markdowns to ExtraBucks Rewards, these deals are designed to stretch budgets when it matters most.
The event typically runs during a short January window, often mid-month, which makes timing just as important as enrollment. Signing up early ensures you can shop the full cycle of offers before deals refresh or disappear. Join CVS ExtraCare now to unlock January’s Extra Extra Big Deals.
What Makes January the Best Time to Join CVS ExtraCare
January is a strategic moment to join ExtraCare because CVS often refreshes and simplifies its loyalty offers at the start of the year. Past January updates have included expanded earning opportunities and a more streamlined member experience, giving new members a strong advantage from day one.
This timing also aligns with real-life habits. Many shoppers reset budgets, focus on health goals, and restock essentials in January, making it easier to earn rewards on purchases they are already planning to make. Enroll in ExtraCare today and start earning rewards right away.
Beauty and Personal Care Deals ExtraCare Members Love
Beauty and personal care are consistent highlights during January Extra Big Deals. Members often see spend-based ExtraBucks offers or BOGO-style promotions on cosmetics, skincare, and haircare, turning routine restocks into real savings.
These deals usually apply to well-known brands and everyday staples, which means ExtraCare members can refresh their routines without overspending at checkout. Sign up for ExtraCare to earn rewards on beauty and personal care purchases.
Deal Spotlight
Refresh your routine with CVS ExtraCare and pick up NIVEA MEN Maximum Hydration Body Wash. This daily cleanser features Aloe Vera and a balanced formula made for men’s skin, leaving a comfortable, clean feel after every shower. The modern scent combines citrus notes with woody amber for a fresh finish that lasts. Free from phthalates, parabens, and microplastics, it works well for quick showers too. Stock up now with Buy 1, Get 1 Free and keep your shelf ready.
Wellness and Vitamin Deals Designed for New Year Goals
January Extra Big Deals place a strong focus on wellness, with vitamins, supplements, and health essentials frequently included. These offers support common New Year priorities like immunity, energy, and overall well-being.
For ExtraCare members, this translates into ExtraBucks earned on wellness purchases that are already part of a healthier routine. Become an ExtraCare member and earn rewards on wellness essentials.
Deal Spotlight
Unlock deeper stretches with CVS ExtraCare and add the Gaiam Restore Multi Grip Stretch Strap to your routine. Use the multiple hand grips to ease into poses, expand the range of motion, and release muscle tightness at your own pace. Built from durable nylon, it works for beginners and seasoned stretchers alike. Comes with a simple exercise guide to keep sessions focused and safe. Stretch smarter and save big with Buy 1, Get 1 Free.
Stock up on everyday wellness with CVS ExtraCare and try Nature Made Multivitamin for Him with Omega 3 Gummies. Designed for men, these chewable gummies support muscle, bone, immune, and energy health with essential vitamins plus heart-healthy EPA and DHA. They are gluten free and made without artificial dyes, flavors, or sweeteners. Enjoy strawberry, lemon, and orange flavors while filling daily nutrient gaps without swallowing tablets. Double the vitamins, pay for one. Buy 1, get 1 free, plus earn $10 ExtraBucks when you spend $30.
Household Essentials With Member-Only January Pricing
Household staples often appear in January deals with competitive pricing on snacks, beverages, and cleaning supplies. These offers help households manage post-holiday spending while keeping pantries stocked.
ExtraCare members benefit even more by stacking sale prices with rewards, turning everyday purchases into longer-term savings. Activate ExtraCare to save on household essentials this January.
Deal Spotlight
SALE PRICE 1/$12.99 + SPEND $30.00 GET $10.00 EB
Power through laundry day with CVS ExtraCare and toss in Tide PODS Liquid Laundry Detergent Pacs. These 3-in-1 pacs fight stains, odors, and fading in one easy step, even in cold water. The concentrated formula delivers serious cleaning power without wasted water, leaving clothes fresh with Spring Meadow scent. Just drop, wash, and go. Grab the sale price at 1 for $12.99, then earn $10 ExtraBucks when you spend $30.
Snack and Grocery Favorites Included in Extra Big Deals
Snack runs and grocery favorites are regular features in Extra Big Deals, especially grab-and-go items and comfort foods. January discounts make it easier to stock up without pushing weekly spending higher.
With ExtraCare, eligible savings apply automatically in-store and online, making checkout simpler and more rewarding. Join ExtraCare to unlock member-only snack and grocery deals.
Deal Spotlight
2 FOR $9.00 + BUY 2 GET $3.00 EB
Smooth frizz fast with CVS ExtraCare and grab Garnier Fructis Sleek and Shine Shampoo. This moisture-rich formula delivers up to 72 hours of frizz control, even in high humidity, for hair that looks sleek and glossy. Infused with sustainably sourced argan oil and plant keratin, it smooths without parabens or harsh additives. Cruelty-free and everyday friendly. Stock up and save with 2 for $9.00, plus earn $3 ExtraBucks when you buy two.
Why ExtraCare Is the Kind of Free That Actually Pays Off
CVS ExtraCare is one of the most widely used retail loyalty programs in the U.S., with around 74 million members as of early 2024. That kind of reach does not happen by accident. ExtraCare stays relevant because it delivers savings people actually use, especially on essentials, wellness items, and routine purchases.
What makes it even more appealing is that it is completely free to join. There are no tiers to unlock and no spending thresholds to worry about. Once enrolled, the benefits start working automatically every time you shop. Join ExtraCare today and start turning everyday shopping into ongoing savings.
Special Member Pricing
ExtraCare members get access to exclusive sale prices that are not available to non-members. These discounts apply both in-store and online and are clearly marked throughout CVS locations, making it easy to spot where the savings are. At checkout, members simply enter their phone number, scan their card, or use the CVS app to activate the pricing.
These special prices rotate weekly and seasonally, covering a wide range of everyday items. From personal care to snacks and household needs, member pricing helps lower costs without changing shopping habits. Sign up for ExtraCare to unlock member-only pricing every time you shop.
Personalized Deals
ExtraCare goes beyond standard coupons by delivering offers tailored to individual shopping habits. Members receive personalized deals through email, text messages, and the CVS app, making savings easier to find and use. These offers are based on past purchases and current promotions.
Known as “Deals for You,” these personalized savings may include percentage-off coupons, category-specific discounts, or ExtraBucks bonuses. Instead of sorting through irrelevant offers, members see deals that match what they already buy. Enroll in ExtraCare to start receiving deals designed around your shopping.
Earn 2% Back in ExtraBucks
One of the most valuable ExtraCare perks is earning 2% back in ExtraBucks Rewards on most purchases. These rewards accumulate automatically as you shop and can be redeemed on future CVS purchases, including many sale items.
ExtraBucks work like store cash and give members flexibility at checkout. Rewards can be used digitally through the app or printed in-store, making redemption simple and convenient. Over time, these rewards add up quickly. Join ExtraCare and start earning ExtraBucks on everyday purchases.
Birthday Reward
ExtraCare members receive a special birthday reward each year as a small but meaningful bonus. This perk typically arrives through the CVS app or email during the member’s birthday month, adding a little extra value at a time people already like to treat themselves.
While simple, this reward reflects how ExtraCare extends savings beyond weekly promotions. It is another way the program recognizes members and keeps benefits feeling personal rather than transactional. Sign up for ExtraCare and enjoy a birthday reward just for being a member.
Pharmacy Rewards
ExtraCare also offers strong value through pharmacy-related rewards. Members can earn up to $50 in ExtraBucks annually for eligible actions such as filling prescriptions and receiving vaccinations at CVS.
These rewards support CVS’s focus on accessible healthcare while giving members added savings for routine pharmacy needs. For households that regularly use CVS Pharmacy, this perk alone can make a noticeable difference over the year.
How to Sign Up for CVS ExtraCare (It’s Fast and Free)
Joining CVS ExtraCare takes less than a minute and costs nothing. All that’s required is a phone number or email address. There are no fees, no credit card details, and no complicated forms. Once enrolled, members can start accessing exclusive pricing and earning rewards immediately.
The sign-up process is designed to be quick and straightforward, so savings begin right away, whether you shop in-store or online. Sign up for CVS ExtraCare now and start saving today.
Step-by-Step: Get Started in Seconds
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Provide your email address or phone number
This is all CVS needs to create your free ExtraCare account and link savings to your purchases. -
Confirm your information
CVS sends a quick verification to make sure your account is properly set up and ready to use. -
Start saving instantly
Once verified, your membership is active. You can access member pricing, personalized deals, and begin earning 2% back in ExtraBucks on most purchases right away.
Complete your ExtraCare sign-up in just three easy steps.
Three Easy Ways to Sign Up
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Online
Visit CVS.com and create an ExtraCare account using your email address or phone number. -
In the CVS App
Download the CVS Pharmacy app, tap on ExtraCare, and enroll in seconds. -
In-Store
Ask a cashier to help you sign up at checkout by providing your phone number or email.
No matter which option you choose, your ExtraCare card is active immediately, and your rewards begin accumulating without delay. Join CVS ExtraCare using the sign-up method that works best for you.
How Smart Shoppers Get More Out of ExtraCare
Stack Personalized Deals With Sale Prices
One of the easiest ways to maximize ExtraCare is by stacking personalized offers with weekly sale prices. CVS allows members to apply percentage-off coupons or targeted deals to items that are already discounted, increasing total savings at checkout.
Spend-based promotions like “Spend X, Get ExtraBucks” can also be combined with personalized deals and manufacturer coupons. This flexibility is a major reason ExtraCare stands out, allowing members to save more while still earning rewards on qualifying purchases. Check your personalized deals and start stacking them with current CVS sales.
Check the CVS App Weekly for New Offers
The CVS app refreshes with new personalized deals every week, giving members frequent opportunities to save. These offers may include percentage-off coupons, category-specific discounts, bonus ExtraBucks, and app-exclusive promotions.
Because deals are tailored to individual shopping habits, checking the app regularly helps ensure you do not miss offers that match what you already buy. A quick weekly check can make a meaningful difference in your total savings. Open the CVS app weekly to catch new ExtraCare offers before they expire.
Use ExtraBucks Strategically During Big Events
ExtraBucks are most powerful when used during high-value sales events like January’s Extra Extra Big Deals or other seasonal promotions. These events often feature BOGO offers, spend-and-earn rewards, and deep discounts across popular categories.
Applying ExtraBucks during these moments can significantly reduce your final cost and, in some cases, cover the full price of items. Strategic timing helps stretch rewards further instead of using them on full-priced purchases. Save your ExtraBucks for major CVS events to maximize their impact.
Combine With Manufacturer Coupons
CVS accepts manufacturer coupons, and they can be combined with sale prices, personalized ExtraCare deals, and ExtraBucks rewards. This triple-stacking strategy is where some of the biggest savings happen for regular shoppers.
Many members use this approach to lower the cost of everyday essentials like personal care items and snacks. With a little planning, combining coupons can turn routine purchases into standout deals. Pair manufacturer coupons with ExtraCare offers to unlock deeper savings.
January deals do not wait, and neither should you. Signing up for CVS ExtraCare now unlocks access to the Extra Extra Big Deals event before the savings disappear. It’s free, quick to join, and designed to deliver rewards right away. Start the year making smarter choices that help your budget go further.