CVS Epic Beauty Shopping Guide: Makeup, Skin Care, Hair Care & Fragrance Picks

Your mascara is running low, your moisturizer is nearly empty, and the shampoo bottle needs one last squeeze. Then a new fragrance catches your eye. A beauty shopping trip can start with a few replacements and turn into a chance to try something different.

Makeup, skin care, hair care, and fragrance all have a place on your CVS Epic Beauty list. Start with the products you reach for each day, then consider a new shade, treatment, or scent that suits your routine. Check the current event offers, eligible products, and availability at your selected CVS store before you head out or place an order.

Makeup Picks at CVS for Everyday Looks and Holiday Nights

Build Length and Volume With Maybelline Lash Sensational Sky High Washable Mascara

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Cosmic Black adds dark lash definition to a simple makeup look or holiday eye shadow. Maybelline Lash Sensational Sky High Washable Mascara offers buildable length and volume, with a lightweight feel that suits both everyday wear and evening makeup plans.

• Flex Tower brush: The bending wand reaches lashes from root to tip.

• Lash formula: Bamboo extract and fibers help create long, full-looking lashes.

• Wear performance: Designed to resist flaking and smudging while keeping lashes soft.

• Eye suitability: Allergy-tested and ophthalmologist tested; suitable for sensitive eyes and contact lens wearers.

• Washable removal: Remove with a gentle makeup remover or micellar water.

Define your lashes with Maybelline Lash Sensational Sky High Washable Mascara, building coats until you reach your preferred finish.

Create a Luminous Base With e.l.f. Halo Glow Liquid Filter

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A dewy finish can start before foundation or come from a little highlighter on the cheekbones. e.l.f. Halo Glow Liquid Filter works across both steps, adding soft-focus radiance as a complexion enhancer you can wear alone or layer with makeup.

• Hydrating ingredients: Squalane moisturizes skin, while hyaluronic acid adds hydration.

• Flexible application: Wear under or over makeup, combine with foundation, or highlight facial high points.

• Formula exclusions: Free from phthalates, parabens, nonylphenol ethoxylates, triclosan, triclocarban, and hydroquinone.

• Vegan standards: 100% vegan, cruelty-free, and Leaping Bunny Certified.

• Glass packaging: The glass container is recyclable; check local recycling guidelines.

Explore e.l.f. Halo Glow Liquid Filter for your makeup look, choosing a shade and application method that suit your preferred level of radiance.

Add a Classic Lip Color With Revlon Super Lustrous Lipstick in Rum Raisin

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A familiar lipstick shade can become the one you reach for during your morning routine. Revlon Super Lustrous Lipstick in Rum Raisin pairs rich color with a creamy, moisturizing feel, offering an everyday lip option alongside your mascara and complexion products.

• Moisturizing ingredients: Vitamin E and avocado oil contribute to the formula’s creamy feel.

• Microfine pigments: Rich, high-impact color feels lightweight on the lips.

• Smooth application: The lipstick glides on directly from the bullet.

• Styling options: Wear alone or pair with lip liner for added definition.

• Shade selection: Rum Raisin is shade 535 in the Super Lustrous lipstick range.

Swipe on Revlon Super Lustrous Lipstick in Rum Raisin before your next holiday dinner, pairing it with your usual eye makeup.

CVS Epic Beauty Skin Care: From Cleanser to SPF

Cleanse and Hydrate With CeraVe Hydrating Cream-to-Foam Facial Cleanser

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After a day of makeup and sunscreen, cleansing is the first step at the sink. The 16-ounce CeraVe Hydrating Cream-to-Foam Facial Cleanser removes dirt, oil, and makeup while preserving moisture, with a formula developed for normal to dry skin.

• Changing texture: A rich cream transforms into a soft foam as you lather with water.

• Barrier support: Three essential ceramides help restore and maintain the skin’s natural barrier.

• Moisture ingredients: Hyaluronic acid and amino acids help attract and retain hydration.

• MVE technology: Gradually releases ceramides.

• Formula standards: Non-comedogenic, fragrance-free, allergy-tested, and pH-balanced; suitable for sensitive skin and contact lens wearers.

Refresh your cleansing routine with CeraVe Hydrating Cream-to-Foam Facial Cleanser, massaging onto wet skin and rinsing thoroughly before applying moisturizer.

Comfort Dry Skin With Bubble Slam Dunk Hydrating Moisturizer

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When your cheeks feel dry after cleansing, a cream moisturizer is a practical next step. Bubble Slam Dunk Hydrating Moisturizer, 1 oz. is formulated for normal to dry skin, with a rich texture that leaves skin feeling soft and comfortable.

• Aloe leaf juice: Helps soothe and moisturize skin.

• Avocado oil: Helps nourish skin with vitamins and essential fatty acids.

• Vitamin E: Provides antioxidant support for a healthy skin barrier.

• Formula exclusions: Free from denatured alcohols, parabens, artificial color, and added fragrance materials.

• Vegan credentials: The moisturizer is vegan and cruelty-free.

Add Bubble Slam Dunk Hydrating Moisturizer to your morning and evening routine, applying evenly to clean skin after serums or toners and before sunscreen when getting ready for the day.

Refresh a Nighttime Routine With Olay Regenerist Retinol 24 Night Facial Moisturizer

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Once the makeup is off, a night cream has its place on the bathroom shelf. Olay Regenerist Retinol 24 Night Facial Moisturizer, 1.7 oz. combines retinol, niacinamide, glycerin, and Triple Collagen Peptide in a fragrance-free formula for hydration and smoother-looking skin.

• Retinol complex: Targets the appearance of fine lines, wrinkles, dark spots, and pores.

• Peptide formula: Triple Collagen Peptide helps improve the appearance of wrinkles.

• Lasting hydration: Provides 24-hour hydration to help skin feel smooth and supple.

• Cream texture: Absorbs quickly without leaving a sticky residue.

• Evening application: Massage onto cleansed skin; apply sunscreen the following morning.

Complete your routine with Olay Regenerist Retinol 24 Night Facial Moisturizer, following the label’s directions as you introduce it into your skin care.

Hair Care Picks at CVS for Busy Mornings and Holiday Plans

Restore Shine With L’Oréal Paris EverPure Sulfate-Free Glossing Shampoo

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Color-treated hair can look dull between salon visits, putting shine on the wash-day agenda. L’Oréal Paris EverPure Sulfate-Free Glossing Shampoo, 6.8 oz. cleanses gently as the first step in the matching three-product glossing routine.

• Glycolic acid: Helps smooth hair fibers for a more reflective finish.

• Color care: Formulated for color-treated, processed, dry, dull, or dehydrated hair.

• Formula exclusions: No sulfates, parabens, added phthalates, gluten ingredients, DMDM hydantoin, or dyes.

• Vegan formula: Validated by colorists and gentle on color-treated hair.

• System results: Shampoo, conditioner, and mask deliver up to five days of shine.

Start your wash routine with L’Oréal Paris EverPure Sulfate-Free Glossing Shampoo, then follow with its matching conditioner and mask two to three times weekly for smooth, glossy hair.

Treat Damaged Hair With OGX Bond Protein Repair Sealing Hair Serum

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OGX Bond Protein Repair Sealing Hair Serum is an overnight leave-in treatment for dry, damaged hair, supplied in a 1.7-fluid-ounce bottle.

• Bond repair: Designed to rebuild hair bonds and bind to damaged cuticle sites.

• System results: With matching shampoo, conditioner, and serum, then five washes with shampoo and conditioner: 2x smoother and up to 5x stronger hair versus non-conditioning shampoo.

• Hair condition: Apply to damp or dry hair as part of your evening routine.

• Leave-in use: No rinsing is needed after overnight application.

• Formula exclusions: Formulated without parabens or dyes.

Treat hair with OGX Bond Protein Repair Sealing Hair Serum before bed once or twice weekly, rubbing it between your hands before spreading the formula evenly from the ends upward.

CVS Epic Beauty Fragrance: Notes for Your Next Night Out

Discover Smoky Vanilla With Fine’ry Sweet on the Outside Eau de Parfum

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Before the coat goes on, a vanilla scent can be the final part of getting ready. Fine’ry Sweet on the Outside Eau de Parfum explores smoky vanilla in a 2-ounce bottle, with a profile suited to fans of sweet, woody fragrances.

• Vanilla note: Madagascar vanilla gives the fragrance its sweet character.

• Woody detail: Cacao wood accompanies the vanilla note for added depth.

• Smoked vetiver: Completes the listed notes with a smoky accent.

• Fragrance format: Eau de parfum, supplied in a 2-ounce, 60-milliliter bottle.

• Application points: Spray on warm, damp skin at the inner wrists or nape of the neck.

Wear Fine’ry Sweet on the Outside Eau de Parfum before a holiday dinner, or choose it for a vanilla-loving friend’s gift.

Choose a Playful Gourmand With Ariana Grande Thank U Next Eau de Parfum

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A pink broken-heart bottle gives this fragrance a playful place on a dressing table. Ariana Grande Thank U Next Eau de Parfum pairs juicy fruit notes with coconut, rose, and a sweet, musky finish for fans of fruity gourmand fragrances. Consider it for a sweet-scent-loving friend or a personal treat.

• Juicy opening: Wild raspberry and sparkling pear introduce the scent.

• Sweet heart: Coconut and pink rose follow the fruity top notes.

• Warm finish: Macaroon sugar and velvety musk round out the fragrance.

• Compact size: The 1-ounce spray bottle slips into a bag.

• Gift appeal: Distinctive pink packaging adds personality to a fragrance present.

Spritz Ariana Grande Thank U Next Eau de Parfum to bring fruity sweetness to your fragrance routine.