Creating a Festive Landing Page on Squarespace: Tips for Holiday Promotions
By Jack Dash
The holidays bring a special kind of magic, and your website can share in that glow. Imagine a landing page wrapped in festive colors, sprinkled with joyful fonts, and filled with cozy photography that makes visitors feel right at home. It sets the mood for shopping, gifting, and celebrating while keeping your brand front and center. With Squarespace, turning your page into a holiday showcase is simple, and the right touches can inspire customers to click, explore, and buy.
Countdown to 2026: Creative Holiday Landing Pages with Squarespace
A festive landing page starts with visuals that immediately set the mood. The right mix of colors, fonts, and imagery can turn a standard page into a holiday destination that delights visitors and encourages them to shop.
Color Palette
Traditional holiday shades like red, green, gold, silver, and white never go out of style because they instantly signal celebration. A deep red paired with metallic gold can feel luxurious, while green with snowy white gives off a fresh, wintery vibe. For brands that lean modern, muted tones such as sage, blush, or navy work beautifully with metallic accents to keep things festive without looking too traditional. Squarespace’s Site Styles Panel makes it easy to apply these colors consistently across your site, from background sections to button highlights, ensuring your whole page feels cohesive.
Fonts & Typography
Typography sets the tone just as much as color. Elegant serif fonts like Georgia or Playfair Display bring a polished, timeless feel. Script fonts such as Dancing Script or Great Vibes add warmth and personality, perfect for headings or callouts. With Squarespace’s Font Picker, you can experiment with pairings before committing. To keep your design professional and readable, stick to two fonts—one for headings and one for body text—so the page feels unified and easy to scan.
Imagery & Icons
Holiday imagery ties the whole design together. High-quality photos of wrapped gifts, cozy living rooms, or snow-dusted streets can create an instant emotional connection. For a playful touch, add themed icons like ornaments, stars, or snowflakes through Image Blocks or Gallery Sections. Hero sections work especially well with background images topped by a subtle overlay, ensuring text like “Holiday Sale Starts Now” remains clear and eye-catching.
Explore Squarespace today and create a festive landing page that shines all season long.
Design a Holiday Layout That Converts
The structure of your landing page shapes how visitors experience your holiday promotions. A thoughtful layout guides shoppers from excitement to action, ensuring your offers shine at every step.
Hero Section
Your hero is the first thing visitors see, so make it festive and bold. Pair a holiday headline with subtext that sets the tone, like “Shop Holiday Deals That Spark Joy.” Add a strong call-to-action button that leads directly to your featured products or gift guide. Squarespace’s Cover Pages or Banner Sections are perfect for creating full-width visuals that feel immersive and celebratory. Think of this as your digital holiday storefront; make it too inviting to scroll past.
Product Highlights
Once you’ve set the mood, showcase what matters most: your products. Highlight bestsellers, limited-edition holiday items, or curated bundles designed for gifting. With Squarespace, you can use Product Blocks or Featured Product Sections to keep everything polished and shoppable. Add an Image + Text Block to tell the story behind each item—like how a cozy blanket makes the perfect winter gift or how a holiday set saves time for last-minute shoppers.
Countdown Timer
Urgency drives conversions, and a countdown timer can work wonders during the holiday rush. Squarespace does not include a built-in timer, but you can embed one using custom code or third-party integrations such as Elfsight or POWr. Position it near your call-to-action button so visitors see both the offer and the ticking clock, encouraging faster decisions.
A well-structured page keeps shoppers engaged from the first headline to the final click. With Squarespace’s layout tools, creating a holiday-ready page that looks stunning and drives sales is easier than ever. Start building today and give your customers a festive shopping experience they’ll remember.
Boost Engagement with Squarespace Marketing Tools
A festive landing page looks beautiful, but engagement tools make it work harder for your business. By layering in pop-ups, announcement bars, and email campaigns, you give visitors multiple reasons to stay connected and take action.
Promotional Pop-Ups
Squarespace’s Promotional Pop-Up feature is one of the fastest ways to grab attention. You can set up a pop-up that offers a discount code, early access to deals, or an invitation to join your newsletter. Control the timing and frequency so the message feels natural. For example, trigger it after a few seconds on the page or once per visit. Paired with festive visuals, a well-designed pop-up can turn casual visitors into eager subscribers or paying customers.
Announcement Bar
An Announcement Bar is like the ribbon across a holiday gift: simple, visible, and effective. Positioned at the top of your site, it’s perfect for sharing time-sensitive updates such as “Free Shipping Until Dec 20” or “Holiday Sale Live Now.” You can enable it from Marketing → Announcement Bar in your Squarespace dashboard. It keeps shoppers informed without interrupting their browsing experience.
Email Integration
Finally, connect your landing page to Squarespace Email Campaigns to nurture leads beyond the visit. Use branded templates filled with seasonal imagery, countdowns, and exclusive offers to keep your promotions top of mind. For example, send a teaser email before your holiday launch, a reminder mid-sale, and a last-chance message as deadlines approach. Consistent communication builds excitement and loyalty while driving repeat traffic back to your landing page.
With these engagement tools, your holiday landing page becomes more than a showcase. It turns into a dynamic hub that captures attention and fuels conversions. Start designing your festive campaign with Squarespace today and watch your holiday traffic turn into loyal customers.
Drive Holiday Sales in Squarespace Commerce
Holiday shoppers love a good deal, but they also value a smooth and stress-free checkout. With Squarespace, you can set up promotions that feel generous and create a checkout experience that keeps customers coming back.
Discounts
Squarespace Commerce makes it simple to create discounts that fit your campaign goals. You can offer percentage discounts like “20% Off Holiday Bundles” or fixed-amount deals such as “₱500 Off Orders Over $500.” Set clear start and end dates to build urgency, and apply discounts to specific products, categories, or even order minimums. All of this is managed through Commerce → Discounts in your dashboard, giving you control and flexibility.
Gift Cards
Digital Gift Cards are a holiday essential for shoppers who want to give loved ones the freedom to choose. Squarespace lets you enable gift cards directly in your store, so customers can buy them just like any other product. Promote them in a dedicated section on your landing page, or highlight them with a pop-up that reminds visitors of this flexible option. Gift cards also work well as last-minute purchases, making them a reliable boost in December sales.
Streamlined Checkout
Even the most exciting promotion can fall flat if checkout feels clunky. Squarespace helps reduce cart abandonment with Express Checkout and full Mobile Optimization. Make sure your payment options are clearly displayed and reassure customers with visible security badges. Adding delivery timelines like “Order by Dec 18 for Guaranteed Christmas Delivery” also builds trust and encourages quicker conversions.
By combining special deals with a polished checkout, you turn seasonal shoppers into happy buyers. Start setting up discounts, gift cards, and a seamless checkout today on Squarespace, and give your customers the holiday shopping experience they deserve.
The holidays are the perfect time to turn your website into a space that feels as warm and inviting as the season itself. With the right mix of colors, fonts, imagery, and Squarespace tools, you can create a festive landing page that captures attention, highlights your best offers, and guides shoppers smoothly through checkout. Every detail, from a well-placed countdown timer to a gift card option, adds up to an experience that feels joyful and effortless for your visitors. Start building your holiday landing page with Squarespace today and give your brand a seasonal presence that sparkles.