Best Amazon Research Tools Today

Selling on Amazon moves fast, and gut instinct alone does not cut it anymore. Sellers need clear signals to spot real demand, avoid dead inventory, and scale with confidence. Research tools turn raw marketplace noise into usable insight, guiding smarter product selection, tighter keyword targeting, and more efficient ad spend. That data-first approach saves time, protects margins, and reduces costly trial and error. Among the platforms built for this job, Helium 10 stands out as one of the most complete research suites available to Amazon sellers today.

 

Product Research Tools Built for Smarter Amazon Selling

Analyze Product Viability: Chrome Extension

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The Helium 10 Chrome Extension is one of the most popular tools among Amazon sellers, with over 1 million users worldwide. It allows you to evaluate product potential directly while browsing Amazon. Key features include:

• Instant Market Snapshot: Displays estimated monthly sales, revenue, review counts, and seller competition for any product on the page.

• Profitability Calculator: Lets you input landed costs, FBA fees, and shipping expenses to instantly calculate profit margins.

• Supplier Finder: Connects directly to Alibaba.com to locate verified suppliers for the product you’re researching. This extension saves hours of manual research and helps validate niches in seconds, ensuring sellers don’t waste time on unprofitable products.

Use the Helium 10 Chrome Extension to evaluate product opportunities as you browse Amazon.

Discover Profitable Products: Black Box

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Black Box is Helium 10’s flagship product research database, containing data on over 2 billion Amazon products. Sellers can filter by category, price range, monthly revenue, review count, and more to uncover high-demand, low-competition products.

• Example: You can search for products generating $10,000+ monthly revenue with fewer than 200 reviews, narrowing down opportunities where competition is manageable.

• It also allows filtering by seasonal trends, helping sellers avoid products that only sell during specific months. Black Box is particularly useful for identifying “hidden gem” products that may not appear in broad searches but have strong profitability potential.

Find your next profitable product using Helium 10 Black Box.

Analyze Competitor Products: Xray

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Xray, integrated into the Chrome Extension, provides deep competitor analysis. It gives sellers access to:

• Accurate Sales Estimates: Within ±22 units of actual sales, helping validate demand.

• Market Trends: Shows how products perform over time, including price fluctuations and review growth.

• Competitor Insights: Reveals which sellers dominate a niche, their pricing strategies, and how saturated the market is. This tool is essential for benchmarking against competitors and deciding whether to enter a niche or adjust pricing strategies.

Validate demand and competition more accurately with Helium 10 Xray.

Organize Product Research: Product Launchpad

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Product Launchpad centralizes all your product research data into one workspace. Instead of juggling spreadsheets, sellers can:

• Save and organize product ideas discovered through Black Box or Xray.

• Track viability metrics like revenue, reviews, and keyword performance.

• Plan product launches with integrated tools that connect research to listing optimization and advertising. This feature ensures that sellers move seamlessly from research to execution, reducing the risk of losing track of promising product opportunities.

Keep your research and launch planning organized with Helium 10 Product Launchpad.

From Search to Sale: Keyword Intelligence That Works

Discover Competitor Keywords: Cerebro

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Cerebro is Helium 10’s reverse ASIN lookup tool, designed to uncover the exact keywords competitors are ranking for. By entering a product’s ASIN, sellers can instantly see:

• Keyword Volume & Relevance: Cerebro reveals search volume data, helping sellers identify which keywords drive the most traffic.

• Competitor Keyword Strategy: It shows which keywords competitors are ranking for organically and through sponsored ads.

• Advanced Filters: Sellers can filter results by search volume, ranking position, and word count to refine keyword targeting.

• Reverse Engineering Listings: This feature allows sellers to replicate successful keyword strategies or identify gaps competitors are missing.
  For example, if a competitor’s product ranks on page one for “wireless earbuds with noise cancellation,” Cerebro will highlight that keyword, enabling sellers to optimize their own listings accordingly.
  
  

Use Helium 10 Cerebro to uncover the keywords your competitors already rank for.

Find Keywords for Your Listings: Magnet

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Magnet is Helium 10’s keyword generation tool, built to find high-volume, relevant keywords for product listings. Unlike Cerebro, which focuses on competitor analysis, Magnet starts with a seed keyword and expands it into thousands of related terms.

• High-Volume Keyword Discovery: Magnet pulls data directly from Amazon’s search engine, ensuring accuracy.

• Keyword Relevance Score: Helps sellers prioritize keywords that are most likely to convert.

• Long-Tail Keywords: Identifies niche search terms with lower competition but strong buyer intent.

• Global Reach: Magnet supports multiple marketplaces, making it useful for sellers expanding internationally. For instance, entering “yoga mat” into Magnet might generate related keywords like “eco-friendly yoga mat,” “non-slip yoga mat,” or “yoga mat for beginners,” giving sellers a broader range of terms to target.

Discover high-volume and long-tail keywords with Helium 10 Magnet.

Track Keyword Ranking Over Time: Keyword Tracker

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Keyword Tracker is Helium 10’s monitoring tool that tracks how product listings perform for specific keywords over time. This is critical for measuring SEO success and adjusting strategies.

• Real-Time Tracking: Monitors keyword positions daily, showing whether listings are moving up or down in search results.

• Competitor Comparison: Sellers can track competitor rankings for the same keywords to benchmark performance.

• Historical Data: Provides insights into how rankings change after product launches, promotions, or ad campaigns.

• Alerts & Notifications: Keeps sellers updated on sudden drops or gains in keyword rankings. For example, if a seller is targeting “organic coffee beans” and notices their ranking slipping from page one to page three, Keyword Tracker will highlight the trend, prompting adjustments in listing optimization or advertising.

Monitor and protect your keyword rankings with Helium 10 Keyword Tracker.

Turning Listings Into Conversion Machines

Score Your Existing Product Listing: Listing Analyzer

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Listing Analyzer is Helium 10’s diagnostic tool that evaluates the strength of your current Amazon product listing. It provides a comprehensive score based on factors like keyword usage, images, bullet points, and overall optimization.

• Keyword Coverage: Identifies whether your listing includes high-volume, relevant keywords.

• Competitor Benchmarking: Compares your listing against top competitors in the same niche.

• Actionable Insights: Suggests improvements such as adding missing keywords, enhancing images, or adjusting titles.

• Performance Metrics: Highlights how well your listing is likely to convert based on current structure. This tool is especially useful for sellers who already have products live but want to maximize visibility and conversion rates.

Improve your existing listings using Helium 10 Listing Analyzer.

Create AI-Generated Product Listings: Listing Builder

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Listing Builder leverages AI and Helium 10’s keyword database to help sellers craft optimized product listings. Instead of manually writing titles, bullet points, and descriptions, sellers can:

• Generate AI-Powered Copy: Create keyword-rich titles, bullet points, and descriptions tailored to Amazon’s algorithm.

• Keyword Integration: Pulls in keywords from Cerebro or Magnet (now integrated into Cerebro) to ensure listings are fully optimized.

• Real-Time Scoring: Provides a listing optimization score as you build, showing how well your listing is likely to perform.

• Sync with Amazon: Allows direct publishing of listings to Seller Central, streamlining workflow. This tool saves time and ensures listings are not only well-written but also strategically optimized for search and conversion.

Build high-performing Amazon listings faster with Helium 10 Listing Builder.

Export Amazon Listings to TikTok: Product Listing Converter

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Product Listing Converter is a newer feature designed to help sellers expand beyond Amazon by repurposing their product listings for TikTok marketing campaigns.

• Cross-Platform Adaptation: Converts Amazon listing content (titles, descriptions, images) into TikTok-friendly formats.

• Social Media Optimization: Adjusts tone and style to fit TikTok’s short-form, engaging content style.

• Marketing Expansion: Helps sellers tap into TikTok’s massive user base for product promotion.

• Seamless Integration: Ensures that product details remain consistent across platforms while adapting to TikTok’s algorithm.
  This tool is particularly valuable for sellers looking to diversify their marketing channels and reach younger, social-media-savvy audiences.

Expand your product reach beyond Amazon using Helium 10 Product Listing Converter.

The Tools Powering Smooth Amazon Operations

Measure Your Performance: Profits

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Profits is Helium 10’s real-time financial analytics tool. It tracks revenue, expenses, and net margins across your Amazon business.

• Daily Sales Tracking: Provides up-to-the-minute data on units sold, revenue, and refunds.

• Expense Management: Automatically factors in FBA fees, shipping costs, advertising spend, and other expenses.

• Profitability Insights: Shows net margins and trends so sellers can identify which products are truly profitable. This tool eliminates the need for manual spreadsheets, giving sellers a clear picture of their financial health.

Track revenue, expenses, and true profitability with Helium 10 Profits.

Create Automated Email Sequences: Follow-Up

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Follow-Up automates customer communication, helping sellers build stronger relationships and encourage reviews.

• Customizable Email Templates: Sellers can design branded emails for order confirmations, thank-you notes, or review requests.

• Automation Rules: Emails can be triggered by specific events, such as order delivery or refund.

• Compliance Features: Built to align with Amazon’s communication policies, reducing the risk of violations. This tool ensures consistent engagement with customers while saving time on manual outreach.

Automate customer communication efficiently with Helium 10 Follow-Up.

Request & Monitor Customer Reviews: Seller Assistant

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Seller Assistant streamlines the process of requesting and monitoring customer reviews.

• Automated Review Requests: Sends requests through Amazon’s official “Request a Review” button.

• Review Monitoring: Tracks new reviews and alerts sellers to negative feedback.

• Centralized Dashboard: Provides a single view of customer sentiment across all products. By simplifying review management, Seller Assistant helps sellers maintain strong reputations and improve product rankings.

Manage and monitor customer reviews easily using Helium 10 Seller Assistant.

Forecast & Manage Inventory: Inventory Management

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Inventory Management helps sellers avoid costly stockouts or overstocking.

• Forecasting Algorithms: Predicts future demand based on sales history and trends.

• Restock Suggestions: Alerts sellers when inventory levels are running low.

• Multi-Marketplace Support: Tracks inventory across different Amazon marketplaces. This tool ensures sellers maintain optimal stock levels, reducing lost sales and storage fees.

Stay ahead of inventory needs with Helium 10 Inventory Management.

Secure FBA Reimbursements: Managed Refund Service

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Managed Refund Service (MRS) helps sellers recover money owed by Amazon for lost, damaged, or incorrectly charged inventory.

• Automated Claims: Identifies discrepancies in FBA reports and files reimbursement claims.

• Recovery Tracking: Shows how much money has been recovered and what claims are pending.

• Hands-Free Process: Saves sellers time by handling the complex reimbursement process. This service ensures sellers don’t leave money on the table due to overlooked FBA errors.

Recover missed FBA reimbursements automatically with Helium 10 Managed Refund Service.

Get Notified About Listing Changes: Alerts

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Alerts is Helium 10’s monitoring system for product listings.

• Hijacker Detection: Notifies sellers if unauthorized sellers list counterfeit or competing products under their ASIN.

• Suppressed Listings: Alerts sellers when Amazon suppresses a listing due to missing information or policy violations.

• Unauthorized Edits: Warns sellers if product titles, images, or descriptions are changed without permission. This tool protects brand integrity and ensures listings remain optimized and compliant.

Protect your listings and brand with Helium 10 Alerts.

Making Sense of Amazon Performance Data

View Your Business Performance: Insights Dashboard

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The Insights Dashboard is Helium 10’s central hub for tracking overall business health. It provides sellers with a snapshot of sales, profits, and growth trends across their Amazon accounts.

• Real-Time Metrics: Displays daily, weekly, and monthly sales performance.

• Profitability Tracking: Integrates with the Profits tool to show net margins and expenses.

• Customizable Views: Sellers can filter by marketplace, product, or time frame.

• Actionable Insights: Highlights areas where performance is slipping, such as declining sales or rising costs. This dashboard helps sellers make quick, informed decisions without digging through multiple reports.

Get a clear, real-time view of your Amazon business with Helium 10 Insights Dashboard.

Monitor Competitor Performance: Market Tracker

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Market Tracker is designed to compare your brand against competitors in real time.

• Market Share Analysis: Shows how much of the niche your brand controls compared to competitors.

• Competitor Monitoring: Tracks competitor listings, pricing strategies, and keyword rankings.

• Trend Identification: Reveals shifts in consumer demand and competitor activity.

• Custom Market Definitions: Sellers can define their own “market” by selecting specific ASINs or keywords to track. This tool is essential for staying ahead of competitors and identifying opportunities to capture more market share.

Track competitors and protect your market position with Helium 10 Market Tracker.

Monitor Your Brand Search Terms (SQP): Search Query Analyzer

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Search Query Analyzer (SQA) leverages Amazon’s Search Query Performance (SQP) data to reveal how customers are searching for your products.

• Customer Search Behavior: Shows the exact queries shoppers use to find your listings.

• Conversion Insights: Highlights which search terms lead to clicks and purchases.

• Keyword Prioritization: Helps sellers focus on high-converting search terms for listing optimization.

• Brand-Level Data: Provides insights into how your brand performs across multiple keywords, not just individual listings. This tool is particularly powerful because it uses Amazon’s own data, giving sellers a direct look into customer intent.
  
  

Understand customer search behavior using Helium 10 Search Query Analyzer.

Track Keyword Ranking Over Time: Keyword Tracker

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Keyword Tracker is Helium 10’s monitoring tool for keyword performance.

• Daily Rank Tracking: Monitors how listings move up or down in Amazon search results.

• Competitor Benchmarking: Tracks competitor rankings for the same keywords.

• Historical Trends: Shows how rankings change after product launches, promotions, or ad campaigns.

• Alerts: Notifies sellers of sudden drops or gains in keyword positions.
  By continuously tracking keyword rankings, sellers can refine their SEO strategies and ensure long-term visibility.

Maintain keyword visibility and SEO performance with Helium 10 Keyword Tracker.

Advertising Smarter on Amazon, Not Harder

Automate & Optimize Ads: Helium 10 Ads

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Helium 10 Ads is a powerful PPC (Pay-Per-Click) management platform built specifically for Amazon sellers. It uses AI-driven optimization to help sellers maximize ad performance while reducing wasted spend.

• Campaign Automation: Automatically adjusts bids and budgets based on performance data, saving sellers time.

• Keyword Targeting: Identifies high-converting keywords and integrates them into campaigns for better ROI.

• Real-Time Analytics: Provides detailed reporting on impressions, clicks, conversions, and ACoS (Advertising Cost of Sales).

• AI Optimization: Machine learning algorithms continuously refine campaigns to improve efficiency and profitability.

• Multi-Marketplace Support: Works across different Amazon marketplaces, making it ideal for global sellers. This tool is especially valuable for sellers who want to scale their advertising without manually managing dozens of campaigns.

Scale your Amazon advertising efficiently with Helium 10 Ads.

Find Influencers for Product Promotion: Influencer Finder

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Influencer Finder is Helium 10’s solution for expanding product reach beyond Amazon by connecting sellers with social media influencers.

• Influencer Database: Provides access to a wide range of influencers across platforms like Instagram, TikTok, and YouTube.

• Targeted Search: Sellers can filter influencers by niche, audience size, engagement rate, and demographics.

• Partnership Opportunities: Helps sellers collaborate with influencers to create authentic product promotions.

• Cross-Platform Marketing: Extends product visibility beyond Amazon, tapping into audiences that may not be actively searching on the marketplace.

• Boost Brand Awareness: Builds credibility and trust through influencer endorsements, which often lead to higher conversion rates. This tool is particularly useful for sellers looking to diversify their marketing strategies and reach younger, social-media-savvy consumers.

Expand your brand reach with Helium 10 Influencer Finder.